This week’s podcast continues our “Success Leaves Clues” series on “The Power of Video” and features Jerry Bailey a chiropractor and functional medicine practitioner from Coeur D’Alene, Idaho and member of our Practice Accelerator program.
Dr. Bailey’s story starts out like many others; he had to find a way to set his practice apart in a small town already saturated with chiropractors. What makes his story exceptional (and reproducible in any town) is how he made his practice stand out and excel using the power of video and social media.
Listen right now and learn the specifics of how Dr. Bailey made video work for him like gangbusters, including:
- How to design your marketing videos to get patients excited about what you offer, while pre-educating them on functional medicine.
- What social media channels to use for the best (and most affordable) local results.
- The optimal video length and format to maximize engagement and conversions.
- How to incorporate video with an autoresponder email series to enhance patient education efficiency.
- What tools and resources you really need to produce a great video (hint: it’s a lot less than you think).
- And much more…
Announcer: Welcome to The Evolution of Medicine podcast, the place health professionals come to hear from innovators and agitators leading the charge. We cover the latest clinical breakthroughs in health technology, as well as practical tools to help transform your practice and the health of your community. Now here’s your host, James Maskell.
James Maskell: Hello and welcome to the podcast. This week we continue our Success Leaves Clues series and we interview Dr. Jerry Bailey, he is a chiropractor, an acupuncturist, from Idaho. In this session we talked about some really interesting things that should be very, very interesting no matter your degree type and how far you are through this evolution. So, we talked to him about a couple of things, one is his journey through functional medicine, two we talked about new patient acquisition. He really spoke into the power of video for new patient acquisition. The third thing that he talked about was his model and how he uses insurance and cash together. And then we spent a little bit of time talking about efficiency in the practice. Last thing, we talked about is how to get guys on board with the functional medicine movement. There’s something here for everyone, it was a really incredible half an hour, I think you’ll enjoy it. Take care, and enjoy.
James Maskell: So a warm welcome to the show, Dr. Jerry Bailey, welcome doc.
Jerry Bailey: Hey, I’m glad to be here.
James Maskell: Great, it’s great to have you here. It’s I think our first interview of a doctor in Idaho. Dr. Jerry Bailey is from Coeur D’Alene in Idaho and has built a really successful practice doing functional medicine. This is our Success Leaves Clues series. And it’s really for clinicians to understand from the people that have gone before them, how do we minimize the amount of time and pain and anguish that it takes to build a successful practice.
Let’s jump into it. So, you doc I know everyone has sort of like a weird story about they ended up, either, I know you started as a chiropractor and now you’ve got a lot of other training in delivering functional medicine. How did you go from there to here?
Jerry Bailey: You know, when I was in undergrad I was looking at going into medical school be a cardiothorasic surgeon. That is kind of what I wanted to do. And I did my internship in cardiac rehab with the exercise physiology there with cardiologists and surgeons. And then just dove in head first and that’s what I wanted to do. I loved it, I loved helping patients at that time. It was the early 90’s and so when I got done with the internship, I was like okay docs setting down with surgeons and the cardiologists and said, “Okay, this is what I want to do. Where do I need to go? What do I need to do?”
And they all went, “Do something else with your life.” Do prevention. So, after they destroyed the balloon at that point I looked for something in prevention. Find something that is preventative and go that route. So, my wife, Dr. Pamela found Naturopathic medicine and and I found chiropractic at that time, I’d seen a chiropractor with some high school injuries and sports and just fell in love with it. Went to school out West here in Portland and loved it. Went and started a practice in 2000 in Coeur D’Alene. Was basically just adjusting base practice at that time. And then worked with two primary care doctors for three years in their office as their musculoskeletal guy.
And then was like, “No, there’s something more I’ve got to be doing here.” I started to do an acupuncture, I kind of got some acupuncture going, my wife’s acupuncture too and added that in. It’s like there’s more I want to offer patients than adjusting itself. And then IFM took off functional medicine, it was really taking off at that time too.
I looked at doing either the IFM program or the master’s program at the University of Western States. And comparing the two, it’s like, you know what? I really want the master’s degree over just a certification. That was my personal preference. And so I did the master’s degree in functional medicine.
And so now, our practice, 17 years now of practice and we do … We’re extremely busy, we’re booked out for months already. I just love what we do. It’s just that natural progression of things, as functional medicine was also kind of chiropractic and part of naturopathic and acupuncture, just ties everything in their now it’s like a natural progression.
James Maskell: Absolutely, yeah so it’s so cool. And, yeah but I’m really excited to share this time with you. Because one, I think you’ve been extremely supportive to all the people in our Accelerator Facebook group. And part of what we’ve looked to do with that group is to be able to create a community, where people who are facing the same issues can share ideas and so forth. Let’s get back into like the early days. When did you realize that you were going to have to really think hard about how to deliver the care? And what were some of the early lessons you learned in starting to do functional medicine in a small town in Idaho?
Jerry Bailey: Well, so there’s, chiropractic is fairly saturated throughout the country. And so there was in this small little town that I was in back then about 35,000 people. There was probably 25 chiropractors at that time and most of us all were adjusting and doing the same type of thing. It was like, “How can I set myself apart?” And I wasn’t fully happy to be doing adjusting by itself. I knew my patients as I was like adjusting like you need more health stuff, you need more nutrition. You can get a lot better than what you are. And so it naturally progressed into that process of functional medicine.
That really drew it in, I was always into that. I graduated and knew exercise physiology, and nutrition. And nutrition at the college level is that basic key nutrition, fibers, proteins, fats. And not really about health, just like counting calories. And I was like I knew there was something else and my nerd mind of like I’ve got to learn from the best people to be able to deliver it to my clients was that progression there.
Now, adding those in has been a boom for us here in this small town. We’ve grown exponentially in the practice and in the area also. And just the thing was just really wanting to help people with more things. Not being pigeon-holed into one little subset of one thing. It wasn’t just I was just adjusting. I was also in acupuncture and doing functional medicine so when that client comes in – what’s nice is being able to say, “What tool do I have that can help?” And if it’s all three great, if it’s one great, if it’s two great. Or if it’s none of them, then we need make a referral because they need to find the pharmaceutical that they need, then making that referral for them to do that.
James Maskell: Yeah, that’s exactly it. So, you know, typically when I see Jeremy on this is when you’re starting a practice there are a few factors. Ultimately, you know, getting the sort of details of the accounting and that kind of thing are not too difficult. But, the two areas that we see the practitioners, sort of struggle with, one is the new patient acquisition, right? Having consistent new patient acquisition. And then the other side is delivering the functional medicine in a way that’s efficient enough, to make it affordable enough for the people in the town for the average person, and then also to be able to, you know, to be able to keep the momentum moving. So that you guys can be profitable and that like it’s a win for everyone.
It’s a win for the member, it’s a win for you, it’s a win for the community. So, maybe we could just go into those two things separately. Let’s start with the new patient acquisition. What’s been your best way of acquiring new patients? What are some of the things that you’ve done? What are some of the things that you got from the accelerator? And how have you found a way to consistently get in front of people, and show them that they need you, and that you could be a significant force?
Jerry Bailey: Yeah, videos. Videos are such a driven thing to drive patients to you to get yourself out there. It’s cheap, you do it on Facebook, Instagram, Twitter. I mean, you have all of these different options there to do videos. You also have your contact list that you have, your email list for whatever service you’re using, whether it’s Infusionsoft or Mailchimp.
Doing the videos and getting out there and promoting those locally to your area is huge. It’s cost effective, it’s cheap really compared to doing an ad in a paper, which who reads newspapers are more. Or, television or radio spot is, you can do the videos on Facebook and boost those into the area to the demographic you’re hitting. And you’re going to get a huge amount of influx of people watching those. The more you do, the more you’ll see patients coming in and saying, “Gosh, I watched all your videos. I’m ready to go.” Like I know it cuts down the time too seeing that patient. That’s really the hugest thing you could do to get the new patients in. I do talks if possible in the community, do Facebook lives and invite people into there.
And just do videos, do your videos, and boost them on Facebook to your local area and to your demographic of patients. That’s one of the cost effective simple ways to do to get some new patients. Compared to when I was first in practice, which was the newspaper every week, was phone book advertising, which was absolutely outrageously priced. Was you know, trying to go out and meet docs in the field too. The ability now that we have a really inexpensive way promoting your practice from just starting out to even now 17 late years later. Video, video, video.
James Maskell: And yeah, it’s really interesting that you say that because the newspaper the phone book goes to everyone, right? Especially people who can’t use your services, so you can hyper target those things on Facebook. One of the things I remember, I think it was one of the first, you know, you were in the first pilot for the Practice Accelerator. So, you know, I remember that the first thing that kind of happened. I remember this very clearly is you came up with your own introductory video.
And then you put it into the group, people watched it and the feedback was, “Hey this is like a 20-minute video, why couldn’t it be five 4-minute videos?” So, can you just talk into that a little bit because I feel like it’s the length of video as well as the content that really makes the difference.
Jerry Bailey: It does. Very very true there. The first video we shot was 20 minutes. We viewed it as kind of, that new patient orientation class. So it’s like you get a patient and then say, “Hey I want you to come in and see this class now. So you really understand what we’re doing with you.”
So, we kind of reverse engineered and said that’s what we’re going to do is create the new patient orientation class. And then that’s going to be the video we send to our potential new patient or the ones that are signing up now as a new patient.
So as the feedback said, “Like yeah 20 minutes”, and I- we agreed that 20 minutes was way too long. So, we took that down into five individual segments, which was about 4 minutes a piece. And said here is what to expect of the first day. Here’s what we’re going talk about and go through our process with the different things we offer. Here’s some typical labs we may run and what the expense may be. What to expect from treatment plan we’re going to give you and then progressing out what is the outcome in the future. How long do you we typically work together? So, we broke that down into – we took that 20 minute video and put it into five individual four minute videos with that process. Put that into a contact or an email series for them that when as soon as they call and do that our gals know to put them on the list straight away. We use Mailchimp in particular, drop in the Mailchimp or Infusionsoft into that feed and then it feeds the new video every day for five days. And then they have those videos. And at the end, they have the ability to download new patient paperwork, from the video itself from the email. Or we send it to them it to them if that’s what they want to do instead.
James Maskell: If you compare that to a process of what this used to be like before the internet. It’s just like you would have had to be doing all that talking every time, right? And you would have had to maybe at best do a local class, right? Where you could get everyone together today, but they still only remember 5%.
If they don’t get it the first time, they can watch the video again. And also, you could put those videos like on a YouTube. You know, your YouTube channel, you could put it on Facebook, you could put it on your email auto-responder series. You could put it in blog posts. Like that’s the value of the video.
And I just want everyone who’s listening just to hear that. Because, you know, there is an opportunity right now with Facebook being low cost and being able target specifically, that you can use video to become, you know, the celebrity in your local town when it come to functional medicine. That opportunity may not be there forever.
Because, there’s other Jerry Bailey’s showing up. But ultimately the demand is massive. And so you could do it there. So, I’m so glad you said video. What are some other ways that you’ve been able to sort of find ways to deliver the care efficiently? Is there any other thing you want to share on the new patient acquisition before we speak about efficiency?
Jerry Bailey: You know i think, really you nailed that you can take that series of videos and you just set six ways that you could re-market that re-purpose it forever. And we have a TV in our lobby that runs the videos all the videos that we do on Facebook or YouTube. We have a YouTube channel, too. And we take those things and available and put them in your channel. So that is constantly running in our lobbies. And so as the patient’s sitting there, even patient’s we’ve had up to 17 years now, that have seen every so often. And they come in and go, “Gosh, Jerry I didn’t know you did this type of medicine. I had these hormone issues come up, I didn’t know you did that. And here’s the video. Let’s talk about that.” So, it not only keeps the patients there, but it re-educates them on more of the things that you do in the office. And not just what they think you do based on the one thing they saw you for.
James Maskell: Absolutely, yeah.
Jerry Bailey: And so the video is so key in doing that, you know, it’s cost effective, it’s cheap. It drives it a ton versus the more expensive way of doing things that used to be.
James Maskell: And what would you say to doctors who feel like they’re no good on video?
Jerry Bailey: Don’t worry about it. Do video after video, after video, after video. You don’t have to post it right away. Check it, you know, get a flow down, get a generalized flow. But don’t read what you’re gonna be doing. Because it’s very obvious when you’re like looking at the camera and then all of a sudden you look to the side…it’s very obvious.
Just get used to a simple flow that you like to talk about, that you do with patients all the time already. You’ve got that as your model already and just through it. And just keep doing it, just keep doing it. You’ve got to get in there. When we first started getting in it years ago it was professional setup.
You had to have the lights. You had to have screens. You had to have professional camera, microphone, all this stuff. People don’t care about that, they want to see you as who you are as a person. If you want to do a nice commercial for your clinic? Which, we’ve done that too. You know, then let’s go a little professional and have all the stuff in it. But People want to see you as a person and know you’re human and make mistakes too and you have health issues. They want to know what your issues are too and they are not super-human and you can do anything and that you’ve got nothing wrong.
James Maskell: Absolutely, so before we get into the efficiency side. Because I do want to spend time talking about that. Because, that’s really a focus of the accelerator, accelerating the care. Let’s talk a little bit about the model the care model that you use. How you charge? Because I know that a lot of people are not using insurance. Doing direct primary care, doing cash. I know that you’ve found a nice balance with all of that, and I’d love for you to just share like what that looks like for you.
Jerry Bailey: Yeah, we’re about a 60-40 insurance versus cash for patient visits. And what we’ve done is our office managers are phenomenal at negotiating our contracts. And so we negotiate every time our contract comes up with insurance, we re-negotiate for a higher rate. We always ask for the sky, and you know, if we get a star great. Or if we you know just the birds flying a little higher, great. We usually average anywhere from 15% to 30%, in that range every two years in a bump of pay from our insurances.
James Maskell: Do you think that most practitioners aren’t doing that?
Jerry Bailey: The majority, probably 95% of the practitioners are not negotiating their rates with the insurances at all. It’s not really that hard to do. You have to develop a relationship with your provider relations person, who does your contracts with you through the insurances. And if you develop that relationship they’re going to be more apt to be giving you that raise. And taking it to people and saying, “Yeah, that we need to give these people a raise here, they do a real good job there.”
So we do that and then our cash pay we do a discount of 10% for our cash pay patients. And what that allows us to do is to keep us still above what we’re being reimbursed. And so that way every year we can still ask, every two years we can still ask for more money back from the insurance companies.
James Maskell: Beautiful, I’m really glad you spoke about that because, you know, ultimately we’ve been the move. That we’ve been helping practitioners to make has been out of insurance, right? And towards more like direct primary care. Especially with, you know, everything that’s going on with health insurance now. There’s a lot of people dropping out there looking for other ways of care. Direct primary care makes sense but ultimately if you can do it and it is easy and it is working for you. Then, you know, working inside the system can be easier there, too. So, I’m glad you shared that. When you charge cash is it fee for service? Is it a package? Or is it like a membership?
Jerry Bailey: Currently, right now it’s a fee for service. So I time the service they get 10% discount which works in our area. It doesn’t always work. That people want to do the models, and they work greatly through exploring those with you guys too. Direct primary care, and packages, and we’re working on packages right now we’re hiring a nutritionist, health coaches come in here in January they’re going to do a lot of physician consulting for us with patients that need that time to really get into it.
So we’re building packages with that, along with packages for visits. You know, regular office visits, acupuncture, any chiropractic medicine. And it’ll be about the same. We have a little bit more leeway with some of those packages because our rates are what they are. That we can offer a little bit of better percentage than just that 10% off for those package deals.
James Maskell: Okay, great. Right, good, yeah that’s great. So let’s get into the efficiency side. I love the fact that you said that you were having a nutritionist in there. You know, typically nutrition education is the one sort of heavy lifting thing. That, you know, core practitioners kind of end up doing because they like it. But ultimately it’s not really an efficient use of time if you can have someone at a much lower pay grade doing it, and set that up. So, you know, you’ve said that you’ve got that coming in January. Out of the technology the provider teams, the groups. What have been some of the things that you’ve brought into the practice, that have helped with like reducing overhead? And having a more sort of efficient operation?
Jerry Bailey: You know. Truthfully, it’s knowing when you need to hire somebody will make you more efficient. As big as we are, we’re larger practice so between myself and Dr. Pam, my wife, we have six employees. We each have an assistant and we have three front desk girls and an office manager. Those front desk girls work between a two clinics. But we have a slightly bigger process with staff that it’s knowing when you get to a point that you have to bring somebody in so you can be more efficient more efficient than what you are on your own. Your solo practitioner it’s really that paperwork that you’re using that intake forms to know what you can be doing. What I think you’re going to be doing are to see that patient. You have an idea of what labs you may already run. You have them set up ready to go for you. And you’re ready to flow through that.
You have a cross assessment, which you know for efficiency purposes of what your basic lab test that you run. For us, it’s the thyroid, and complete metabolic panels, there’s hormone testing, it’s organic acid testing, it’s stool testing. So those are our main four. We have those pretty much ready to go before we walk into a room with that client. So we know as we go, we can message our assistants and say, “Okay we just need that we just need those today for this client.”
So, as you’re building that efficiency in there. It’s making sure one you’re used to seeing people. If you’re not used to seeing people when it comes to medicine prospects, it can take a really long time. And I’m seeing that with new practitioners 2 hours with the patients sometimes 3-hours with the patient. That’s overwhelming for the patient. I’m not saying stick to a five minute visit with them like medicine has to do. But, getting good at knowing what you’re going to go through before you go in from your paperwork. Whatever intake forms you’re using or anything else. It’s really getting to know that paperwork so that you have an idea how you’re going to go in with it. With that patient and what you’re going to go through with them, before you walk in the room.
Technology-wise you know the electronic soap nothing is huge. We used to use Trello in the past. But we discovered through our practice management software, and our EHR, is we can actually be in the soap note and so can our assistant outside. And there’s thing and they can see what we’re typing up in supplements, or lab tests and requisitions for patients.
James Maskell: Absolutely, there’s a couple key things I just want to reiterate there. So one is the communication within the practice. You know, when I worked in a practice these things did not exist. And so we used to have very specific ways of like checking people out. Where there was a hand off between, you know, the provider and the front desk to get them rescheduled. And just make sure that was smooth. Obviously, with technology now that’s really possible. And I just want to focus in on what you said, too. You know, my partner Gabe has had some sort of interactions with famous functional medicine people. Where he’s taken his family there and had consults. People are checked out after the first hour, right? If all their action items are in the last 10 minutes of an hour and half appointment, they’re just glazed over. And if you can’t recognize that people are glazed over. You’re not going to get the kind of participation that you’re hoping for or that you’re expecting.
And so, I think that’s a really, really good point. It’s like giving people enough to get started and move forward, giving them a real time frame to say okay let’s do this. What do you think we can do? Getting through all the objections. Having the support there between visits and then getting to a point where, you know, then you’ve got another next step, and another next step. And you’re acting as a guide. Because I often feel like there’s so much that like typically adopting the functional medicine lifestyle is a significant shift for people. And if you try and add too much on, you can sort of get to a point where there’s just overwhelm. And that leads to not the optimal outcome.
Jerry Bailey: Yeah, let me add one thing there. You really reminded me of something there. That duration of time with patient it’s just like a class. I mean, you’ve got 40-50 minutes with them, and then the person’s done. And if you’re going an hour and a half. They’re gonna be checked out. And for practitioners, particularly new practitioners what happens is we’re so caught up in ourselves with our knowledge, we have to impress this patient with our knowledge. So that means they’re going to be so wowed by what we’re doing, and the enthusiasm with what we’re doing, and they’re going to ready to go. You lose them when you do that.
They’re already there seeing you and you don’t need to wow them with your knowledge and everything that you know. You need to wow them with that you’re listening to them, they’re being heard. And that you’re going to help them with what you have the plan going out forward with them. A coach of mine always said, and we joke about it here at the clinic. Because this was a running joke, you know, you as the practitioner you’re the prize. They already won, they’re there in the clinic to see you. So you don’t have to impress them with any big stuff. They’re already there. You’re the prize, just give them what they need and walk them through the process, so they know. You don’t need to impress them with how much stuff you know and everything that you do focus on them. They’re there because of their issues, they want to know how you can help them.
James Maskell: Absolutely, yeah you have already won. I think that’s a great point. And knowing when you’ve already won and now knowing . It’s about them, it’s about what they can do and how they can progress. Your sort of moving into the realm of a coach. Where you’re helping them to implement what they already know they need to implement. And, you know, most people come into these sessions with a long list of stuff, that they know they’re doing that’s not good for their health. And they just need help getting through those kind of things so I really feel like that’s good stuff. What are some of the technologies that you’ve ventured into the practice? You’ve mentioned Mailchimp. That’s obviously a key technology for education and for ongoing email. You’ve got video and you’re using a lot of video. Do you offer like telemedicine visits?
Jerry Bailey: We’ve done a little bit of that, but with that it’s harder to get people in, in general. So the telemedicine we just have mail that implement that. We’ve done that a few times and it works really well. I think, you know, the key is the regulation for where you are and what you can do. And the practice for that, that’s really key, we love it. We’d love to get to it more. We’re so brick and mortar and we’re so booked out that we can’t even begin to implement the telemedicine aspect. But as new practitioner, if I was a new practitioner right now I would love to start out like, let’s start with that process because One, its gonna cut over a head right now in a half and half of a brick and mortar a couple thing beside your own house and not some place else. And two the efficiencies going to be much more effective. Because you can meet a patient at any time on their terms in their house, essentially.
James Maskell: Yeah, absolutely. So, you know, one of the things I’ve seen that you’ve started doing recently, which I think is really cool is you know expanding that video. And starting to talk to guys specifically. This is something that I’m really interested in. You know, when I went through that in the Interpreting Your Genetics Summit I went through my own genetic experience. Of, you know, having my genes tested and I think guys have been sort of behind the eight ball. Certainly medical men doctor’s have not flocked to functional medicine in the same way that women doctors have. Men patients have not flocked to functional medicine in the way that women patients have. I think it’s about 75% of women in each case. You know, why did you decide to start the guy show? And where do you see that, or what can we do? What can practitioners do? What have you learned about how to get men engaged into this process in Idaho, that every practitioner who’s listening to this can learn from?
Jerry Bailey: You’ve got to go through those spouse. I mean you hit the nail on the head with the stats of 75% Women, who are really driving the force of medicine. And that change in medicine for their families, for themselves, and then eventually us guys because we’ll join along there. All the functional medicine stuff. All the seminars, all the masterminds and everything else it’s primarily women’s in there and I it’s because, look, we’re harder to change. Guys, we get stuck in ruts, we get stuck in this is how we’re going to do it, we get laser focused and we just keep going with our head down. So, the change now that, it really came from you, you’re one of the big inspirations for it when you gave that stat about, I think it was earlier this year the 75-25. Man we’re missing a huge subset of the population, which is myself, and you, and the guys out there that really need this functional medicine.
We get so caught up in that process of functional medicine of “Oh I’ll eventually see the doctor …” by then it’s too late. You know it’s too hard to reverse. So the guys you have to really show we’re looking about because of that is like, I want to approach guys health in a fun way because there’s serious issue that we have to deal with. But approach it in that fun way that we can joke about it. We can have a good time about it and really get points across, for guys health and guys being involved in their families health as well. So that really drove the aspect of coming about, and the podcast friend with the mastermind group i made and the show just totally came out of nowhere. I was just listening in to learn a little bit about doing podcasting and better live shows, and the whole talking about this weekend of designing it.
James Maskell: That’s great, yeah so I think obviously and also it plays on the strength that you’ve already developed. Like, it’s not easy to start a video podcast if you’ve never spent time building a video setup for your things. So a lot of practitioners ask me like, I want to have a book or I want to do something bigger. I say, look, if you’ve never created videos or an auto-responder, or an opt-in, or a lead mag bit, if all of these things are foreign to you. You need to set your book game another year down the road, and spend a year building the efficiency into your practice. Because, 1 you’re going to end up with a super efficient practice, you’re going to end up with a practice that can give you the time away to write the book, or whatever you want. 2, you’re going to learn how to use the same infrastructure you need to do.
I mean anyone who’s creating a New York Times selling book, or is using a book to really create impact, you know beyond just like their patients who read it, is working hard to get it out there, using different strategies to get the word out there. Then 3, I think that you have to learn to use these tools, and video is a great way to do that. So I think it’s cool to see that in the practice accelerator group, because of people like yourself there just encouraging, and our team encouraging, starting to see people who I know feel like their bad at video just doing it. And you can see the progress so quickly, video 5 is so much better than video 1, and it’s just about doing it the first few times and then you get comfortable and you see those people that got comfortable in video the quickest ended up having a significant impact. So that’s huge.
Jerry Bailey: Yeah it does, when you’re first starting out with videos we did one which is powerpoint to be recorder that way with audio,it was like im hollogram appearance screen. So we did that and then we progressed into, you know PowerPoint on the screen and a little video in the corner. Now, everything we do is just live like this, and video, or we’re doing a video with a whiteboard behind us drawing on it for patients to follow us every step of the way. So just get comfortable, do video after video, just have fun with it. Do it on your personal page, and for your friends before you professional page. Just have fun with it. It’s not going to be perfect, you’re going to forget half the time what you said a few seconds after you said it. But just keep going through and having fun with it, get used to just having that camera there and doing something. It takes time, nobody is perfect in front of the camera the first 10-15 videos they do, but eventually you start developing your own process of how you do them, just like your developing your own process in the clinic when you’re seeing a client. You start getting down, nail it down, nail it down, nail it down.
James Maskell: Absolutely. Yeah that’s where we’re going, and I guess I just want to finish with this, for all those practitioners that are listening who are either stuck in conventional medicine and afraid to take the very first step, I mean I think actually you’ve been a lot, you’re a lot further along, like last week on the podcast we had a doctor who really told the journey of working as an employee in someone else’s practice and making those first steps towards having a sustainable way. But for those doctors who are, you know are stuck in conventional medicine, and they know that they want to do this but they can’t do it, or those doctors who are just starting out. What are some words of wisdom that you have for them on how to make this work in the most efficient way. I think I know what you’re going to say but you might come up with something fresh.
Jerry Bailey: By drop a huge bomb… Several years ago is that, AFMCP,IFM The biggest complaint was basically what you guys are producing now, is how do I implement this into the practice. A lot of providers were just so frustrated, they were like I want to do this but I can’t quite step away from the practice itself. Whether they were in a practice as an employee or associate Doc, or it was their own medicine based practice. So I talked to many of them and said tell me what you should do, just to start out, try to get your feet wet, see how it goes a little bit. Is chose a block one day a week and for two hours that you’re going to do a functional medicine based intake for a couple patients, and a couple of follow ups.
Then just do that, so you start building that and then when that consistently builds up, then start spreading it to more hours of the day. What’s going to happen over a short period of time, it’s guaranteed to happen, is your conventional medicine practice will shift into a functional medicine based practice. Because people want that time with you, they want that ability to get better, and they want to know they aren’t just taking a drug. So that little block of time, starting there will helping you get more efficient, and start helping you get used to doing the functional medicine based practice, versus that, cattle call, medicine based practice.
James Maskell: Absolutely. So much good stuff in here Jerry, thank you so much for sharing here today, thank you for being such an important part in the accelerator group, and thank you for leading the way for so many other people. We’re super excited to see the energy in the group really starting to, starting to grow, and I’m just thrilled by the evolution of medicine. The medicine adapting to its new environment, our thesis was that small independent practices could move much quicker than big hospitals. And it’s happening, it’s happening in Coeur D’Alene Idaho, it’s happening in Madison Wisconsin, it’s happening in Fort Wayne Indiana, and everywhere in this small box revolution in small towns all across the country.
If you’re hearing this and you’d like to participate in it, give us a call. You can go to GoEvoMed.Com/brochure, you can download the brochure for the accelerator, you jump on a call with us. We’d be happy to chat with you. You can come and join me, and Jerry, and the rest of the gang in the accelerator group but for now, I’m your host James Maskell, this has been Dr. Jerry Bailey of Lakeside Holistic Health, you can find out more about him on his website. But this has been the evolution of medicine podcast and thanks so much for listening and we’ll see you next time.
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